Number of Paying Appointments allows you to monitor your ability to monetise your appointment schedule and generate revenue.
How it’s Calculated:
A paying appointment is deemed to be any appointment that subsequently has an invoiced raised for that patient within an hour of the appointment finishing.
Useful for:
- Tracking how much of your clinic’s time is being paid for – Patients want treatments that work and they expect to pay. How effective is your clinic at getting paid for its service?
Further Insight:
- Conversion Rate – Is the ability to convert from a patient that is booked in for a consultation – often free – to a paid treatment. This is a key measure of the selling capability of your team.
- Billing Rate % – Compare with the Total Number of Appointments gives your Billing Rate – a low rate indicates that you are providing a lot of free consultancy work and need to improve your conversion from consultation to treatment. Are patients returning after an initial consultation, or were you able to treat during the initial consultation?
- Cross Promotion – A low number of Paying Appointments implies that you are not maximizing selling opportunities. Use of Treatment Plans to encourage return visits, Patient Mode to promote your other products and services, as well as treating in the initial consultation will help increase this number.
- Appointment Duration – If your patients are regularly returning for check ups, reduce the duration of the appointment so as not to detract from ones where treatments are administered, and use the opportunity to discuss other treatments and products you offer.