Number of Appointments – Consentz Academy

Number of Appointments is a quick way to gauge your overall performance, as it shows how many appointments have been made in a period. This is an indicator of how well your clinic is growing, compared to say the previous period or same period last year.

How it’s Calculated:
Total number of all appointments, regardless of type, in a selected time period.

Useful for:

Quickly tracking overall clinic performance.
Assessing the success of an advertising campaign – was there an increase in the number of appointments made during and after the campaign?
Setting staffing levels – if practitioner diaries are fully booked the clinic most likely needs additional staff.

Further Insight:

Revenue – is the product of Spend per Appointments and Number of Appointments. These are the drivers of revenue, so increasing these two metrics grows your revenue.
Paying / Non-Paying Appointments – improve your conversion from non-paying consultations to paying, through the use of Patient Mode and seizing opportunities to perform treatments immediately.
Appointment Per Practitioners – look at the activities of practitioners to see who is excelling and where improvements can be made.
New / Existing Patient Appointments – track this ratio so you can develop relevant marketing strategies to attract new patients and/or nurture existing ones.
Treatment Types – the make up of your appointments by treatment. Tailor promotions to build demand for all of your treatments.
Demand – is the sum of Number of Appointments, Waiting List patients and Lead Capture enquiries. This is an indicator of the effectiveness of your advertising.

Questions to Ask Yourself:

When are the best times for staff holidays?

If there is a trend as to when appointment numbers are at there lowest, and this is not a result of staff holidays, you may wish to incentive staff to take time off during these periods – and as a result have increase staff on call during the busy periods.

Why, when I've had more appointments does my revenue remains the same?

Number of Appointments can only be used as a general guide – it doesn’t tell you the type of appointment or length. If you use it in conjunction with Average Spend per Appointment to give you an better indicate of revenue, but will always be a guide and never an exact figure.