What impression are you striving to give your patients when they cross the threshold of your clinic? Are you seeking the calm and serenity of a Prada shop or the vibrancy and restless energy of a New Dehli market? Or perhaps something in between?
This is clearly a matter of marketing direction and ability to execute that strategy. If you are tilting towards the former – calmness, control and service then Consentz has a whole bunch of tools ready to assist.
- Cleared – all paper records/ Post-It notes/ consent forms/ treatment brochures/ medical questionnaires
- Fast Access to patient files and records – freeing up vast amounts of support staff time
- Digital – everything is online, emphasising an image of cutting edge, calmness and control, saving on the time wasted shuffling paper
If your receptionists and front room staff are stressed, constantly on the phone or surrounded by paperwork, they’re not giving the impression you’re seeking. And work for them is probably pretty tough. With the help of the following simple yet highly effective features of Consentz, life can get a lot better and your clinic can over-achieve on customer service objectives, as well as freeing up a stack of time.
Waiting Lists
We’re all guilty of using Post-it notes and random pieces of paper to record patients’ requests when their desired appointment time is unavailable. Why not save on all the unnecessary time rummaging through paper, improve the appearance of the front desk by removing the clutter of sticky paper on desktops and store the information in the Waiting List section of the Control Centre?
When a slot becomes available simply search for the patients that fit that appointment and contact them – very fast, very effective at increasing customer satisfaction and keeping practitioners busy.
Lead Capture
What is the process in your clinic when someone phones up and just asks questions about treatments and prices? Do you simply answer the questions and hang up? Jot the contact details down on an Excel spreadsheet? How many of these inquiries do you convert to patient consultations and treatments?
With the Lead Capture area you can log potential patients, their treatment interests and contact details. Far easier and more reliable than pieces of paper. You can then easily follow up on enquiries and quickly convert the Lead (using the already stored details) into a patient.
Metrics to Track
You can monitor the success of using both Waiting Lists and Lead Capture through the Dashboard. Look out for an increase in New Customer numbers, increase in Appointment Numbers, and an decrease in Recency.
Tracking how well you’re doing on Conversions of Leads to Patients is easy, as is tracking how many prospects enquired about the treatments you’ve been advertising, so you can measure your advertising effectiveness. Reap the rewards from adopting a simple to use, yet effective tool.