Everyone (well almost everyone…) likes to be made to feel special – even if it’s just when someone remembers the age of your children. When you’re with a great practitioner, patients confide much about themselves and their lives, and it’s natural for them to expect you to remember this. But how can you possibly remember it all? For all of your patients? With a growing business?
When building patient relationships it is vital to understand what the patients really wants and of course it helps to ensure that your clients come back to see you time and time again.
These three tools below will help you increase you develop those life-long patient relationships:
Never Forget the Little Things
At a formal state dinner, the President will have an annotated guest list with reminders about all the guests, allowing him to easily engage in conversation, make guest feel at ease and more importantly, make them feel special. Why shouldn’t you do the same?
The Memory Jog feature attached to every patient allows you to note down any bits of information that you can refer to later, making them feel special, doing a great job about making your patient relax and explain what really bothers them. No dinner invitation needed.
Opportunity to Give Great Customers Service if a Patient Cancels
How many times have you been with a patient who really wants an appointment, but your diary is booked solid for the next month. Any cancellation can have a negative impact on your revenue, so why not solve both issues in one step? Start using the Waiting List feature to record the availability of patients if their preferred practitioner is already booked. You can then quickly and easily filter through the list of patients and their appointment preferences, allowing you to quickly get in touch with the patients that are most likely to fill the slot. Your patients get the practitioner they want, when they want, and you don’t have to take the financial loss of a cancelled appointment.
Keep the Patient Engaged While Away from Your Clinic
Just because a patient walks out the door, doesn’t mean your interaction with them has to end. The Patient Application is a tool to continue your patient’s education and engagement in between visits. Expand their knowledge with access to the Patient Mode media, keep them fully informed through access to their notes, Treatment Plans, photos, consent forms and aftercare notes, as well as dates of future appointments.
Having this information at their fingertips will help them build trust in you (because you are completely open about the engagement), keep you at the top of their mind when they’re chatting to friends and keep them coming back to you.
Metrics to Track
You can monitor the effects that implementing these changes has on your Appointment numbers, an increase in you Retention rates and Frequency of Visits through the Dashboard.
Find out more about how to use the Memory Jog here.
Find out more about how to set up Waiting Lists here.
Find out more about how to set up a Patient with the Patient Application here.