Are your retention rates low? Do you spend a lot of money getting patients to come to your clinic, spend time with the patient for them to never return? If so you’re not alone. It is estimated that around 50% of patients only visit a clinic once. What a waste of time and money! Unless they are big spenders, the customer acquisition and product cost is probably not covered by a one-off treatment sale – in other words, you’re making a loss!
To really get your your business growing, your patients have got to keep returning, for years to come. This is vital to have a great recurring income, with no cost of customer acquisition. It is also great for creating value when you want to sell your business, as it’s a lot easier to sell a business if you can show that most of your sales comes from patients who keep returning.
Adobe estimates for online retailers that for each 1% of shoppers who return for a subsequent visit, overall revenue will increase by approximately 10%. This means if online retailers retained 10% of their existing customers, they would double their revenue. For sure cosmetic medicine will be different, but certainly retention is a key metric to track and grow, for your business to thrive.
Consentz Treatment Plans (example below) drive retention: increasing your income; increasing your business value.
Patients will have a plan and people like plans. The Treatment Plan is discussed and agreed with the patient; they become a part owner; and become fully engaged. The planning process means patient, not only will have more understanding of the treatments and objectives, but you will have also increased their motivation to see the whole plan through to the end, leaving much more satisfied.
As appointments are then made for the future treatments (with automatic booking confirmations and reminders) your patients are much more likely to stay the course of the plan. All of which increases those retention numbers, patient satisfaction, loyalty and of course total annual patient spend.
You can even have treatment plans running simultaneously, one for body and one for the face:
Metrics to Track
You can monitor the success of using Treatment Plans through the Dashboard. Look out for an uptick in Retention Rates, increase in Customer Spend, an increase in Recency and possibly a reduction in Cancelations. Reap the rewards from adopting a simple to use, yet effective tool.
To find out more about using Treatment plans, follow this link.